How To Improve Google Adwords ROI

A typical marketing strategy for a business usually involves a variety of marketing channels. These channels produce varying returns on investment. Savvy marketers are always looking for ways to improve their ROI’s.

Google Adwords is a powerful tool for businesses looking to diversify their marketing strategies. It provides immediate exposure to the keywords that are most profitable for your company.

Pay-per-click advertising is one of the most effective ways for you to put your business in front of your target audience. How? By bidding on the keywords your customers are searching.

There are many agencies that can create and manage PPC campaigns for you. One such agency is WebQuest SEO. An SEO agency specialising in Arabic SEO.

On the other hand, PPC advertising isn’t rocket science. It’s something that can be picked up fairly quickly with a good dose of training and due diligence.

The key to creating a winning campaign is testing and optimising. At the start, you’ll most likely be losing money. But this data is crucial for you to find what keywords and landing page combinations work best. Testing and optimising is crucial to any successful marketing campaign.

Why is it so effective?

It’s effective because every person searching for something has some form of intent behind what they’re doing. People that use search engines are looking for answers to their questions.

Search engine traffic has been shown to convert better than many other forms of advertising, for the reason just mentioned above.

PPC is so powerful because it enables you to position your business in the top spots on the first page instantly. Paid search listings display their results higher than organic listings and attract a respectable percentage of all clicks on the first page.

Although Google’s average cost per click is higher than competitors like Bing, the quality and volume of traffic are a lot higher.

At Devtalk, we’re a little obsessed with infographics. We love sharing information that easily digestible as well as being easy on the eye.

This particular infographic was created by SMBclix. It demonstrates how you can get a solid return on investment by using the Google Adwords platform.

google adwords roi

 

 

The Affiliate Marketing Revolution

Affiliate marketing is a revolution in business. Hundreds of companies have formed and succeeded on the foundations of affiliate marketing.

A method of referral marketing that allows us to build online businesses without creating any products at all.

It’s a form of business that gives pretty much everyone the opportunity to start a profitable online business without expert knowledge or geeky technical skills.

How does affiliate marketing work exactly?

Affiliate marketing dates back to the prehistoric times before the internet. Where people would earn commissions for referring customers in the physical world. The same concept applies on the internet today.

The same concept applies on the internet today.

You recommend a product that you like and you make money in the form of commissions for anyone you refer that goes on to make a purchase.

This infographic I found on Bengu illustrates what affiliate marketing is and how it works:

what is affiliate marketing?

At it’s core, its a fairly simple business model. Simple but super lucrative.

So why affiliate marketing?

Affiliate marketing is a revolution in business because of the advantages it possesses over other traditional forms of business.

Some of the benefits of affiliate marketing include:

  • Work from anywhere – Affiliate marketing is an online business. This means you can run your business entirely from your computer. This gives you total location independence.
  • Work for yourself – Many of us just aren’t wired for working for a boss. We feel that inherent desire to strike out on our own and create something that can sustain ourselves. Being self-sufficient financially is a beautiful thing. Affiliate marketing makes it entirely possible.
  • Financial freedom – Unlike salary paid work. Starting an affiliate marketing business doesn’t have a salary cap. What you earn depends on what you do and how you do it. The possibilities are endless.
  • Fulfillment – Many people find themselves in jobs that are soul destroying. Zero use of creativity and mind-bogglingly boring. Due to its versatility, affiliate marketing enables you to build a business around something you feel strongly about. A fulfilling business that can make you very wealthy.

How do people actually make money from it?

Creating an income from affiliate marketing requires sound marketing knowledge. It requires an approach that is focused on providing value for your visitors. A place where you’re genuinely trying to help people out and give them the best information possible.

Many affiliate marketers are lazy. They don’t bother to create amazing content and do their research properly because they’re just looking to make a quick buck. These are the people that are quick to start but don’t hang around for very long after they realize how much work it actually takes to be successful.

Which brings me on to my next question…

Isn’t It Just Another Get Rich Quick Scheme?

Skepticism is rife among people today and for good reason. A lot of people in the past have exploited hungry audiences by making false promises and outrageous claims about results.

To be completely honest with you, affiliate marketing is difficult. Nothing worthwhile is going to be easy. So if you’re coming into this with the mindset of making money very quickly then this isn’t something for you.

Affiliate marketing requires hard work. You need to learn how to market to people. Which involves understanding human psychology. Learning about what makes people tick. You also need to learn how to create amazing content that makes people want to buy things from you.

This is called content marketing.

Another thing that needs to be mastered is the entrepreneurial mindset.

People that are successful in business aren’t successful because of luck or because they followed some “proven technique”. They may have followed a powerful blueprint to help them get to where they are but fundamentally, their mindset has shaped the landscape for their business and general prosperity.

The way entrepreneurs think about money compared to the way employee’s think about money is very different.

Learning about all this stuff is key to fostering long-term success.

The reward for learning and mastering all this stuff is a complete change in lifestyle. More than just that, its completely life-changing in general because changing the way you think and perceive things will change the way you act and feel about things in your life.

It’s so much more than just making money.

What’s The Best Way To Start?

Starting affiliate marketing can be hard. Heck, starting anything is hard when you see the number of options available to you. In terms of affiliate marketing, the best affiliate programs are the ones that give you the best ROI.

You return on investment all depends on your method of promotion. That is something you need to work out for yourself.

Generally speaking though, your affiliate marketing training is the most important part of your business, when you’re first starting out. The quality of your output is directly linked to the quality of your input.

Do your research and find marketing training that not only teaches you how to do market products and make sales but also empowers you with an entrepreneurial mindset. So you can maximize your chances of success in any type of business.

You know those people that just seem to turn everything they touch into gold? They aren’t superhuman. They’ve just cultivated the right mindset that’s required for success and prosperity in their life.

Empowering yourself with the right knowledge is the key to success in affiliate marketing and everything else.

Seven Interesting SEO Trends For 2017 [Infographic]

SEO stands for search engine optimization. It’s a method that websites use to rank highly in the search engines.

SEO is a huge part of online business as most people that use the internet use search engines as their starting point. Businesses spend millions every year hiring agencies to help them rank higher for their most important pages.

An example of one such SEO agency is Bubblelocal. They specialize in helping businesses rank higher in Google. An agency like this typically provides a full-service solution for clients that includes things like web design, content marketing and conversion optimization.

These agencies can be extremely valuable as they provide a “hands-off” approach to your website rankings, lead generation and content creation.

A first page ranking for a high competition search term in Google is money. Plenty of search terms generate hundreds of thousands of dollars every month for online businesses.

SEO is huge.

It’s interesting to note that search engines aren’t the internet. A common misconception people have when they use a search engine is that they’re searching the internet. What’s actually happening is that the person is searching the index of that particular search engine.

Search engines index a large portion of the internet but they don’t have everything!

In terms of convenience though, search engines provide the easiest way to find what you’re looking for on the world wide web.

Seven Interesting SEO Trends For 2017

As a digital marketer, it can be really difficult to keep up with everything happening in the world of marketing. Digital marketing is a dynamic beast (to put it lightly) and one of the most important marketing channels to stay up to date with is SEO.

I came across this interesting infographic created by web agency KOL Limited. This gorgeous image showcases seven interesting trends that we should look out for in the SEO space this year.

The agency predicts that user intention, rich snippets, and cross channel marketing will play a huge part in the trends for this year. Mobile page speed is also featured as well as HTTPS and artificial intelligence.

seven interesting SEO trends for 2017

 

5 Steps To Starting An Online Business From Scratch

Starting an online business from scratch doesn’t have to be the hardest thing in the world. We’re quite honestly, spoilt for choice in this day and age when it comes to digital business.

There are hundreds of online business ideas out there today that we can capitalize on. This crazy level of choice we have coupled with the amount of noise we’re subjected to online can have a negative impact on us though.

How? Becuase It’s very difficult to know what you want to go for when we have too much choice. There are just too many variables involved.

Following these 5 steps will help keep you on the straight and narrow when you embark on your journey for online success.

I – Have a Plan of Action

plan of action

Navigating the digital wilderness can be a daunting thing. Most of us feel completely overwhelmed when we first find out about online business. That said, once you do find the type of business you want to start, it’s essential that you create a plan.

I’m not talking about a 40-page traditional business plan here. I’m talking basic roadmap so you know where you’re going. It doesn’t need to be anything fancy, but it’s a vital part of your online business strategy.

You can create a business plan on a simple excel spreadsheet, outlining your weekly and monthly tasks and goals. A simple table will suffice for this.

Something you need to be crystal-clear on, are the actions you’re taking. Are they actions that are money-producing? Will they have a direct impact on your bottom line?

If you’re spending 80% of your time tweaking the design on your website, you won’t make any money.

II – Get The Right Training

The right training in paramount to your success in any business venture. The knowledge you have on your chosen field of business will dictate the type of results you get. There are amazing training programs available for every type of online business.

Whether you’ve decided to go for freelancing, affiliate marketing, consulting or dropshipping, you’ll be able to find powerful training from people who have made a lot of money with these types of businesses.

III – Narrow Your Focus

laser focused

It’s tempting isn’t it? All those shiny objects you see out there. Marketers pulling you in with their irresistible promises of wild results from their programs.

If you want to successfully start an online business from scratch, you need to cut the noise. Once you decide to go for something, don’t give anything else the time of day.

Did you know that the average attention span is literally seven seconds now?

Focus is the currency of the 21st century. If you can cultivate a level of focus that lets you concentrate on a task at hand for hours without distraction, you’re way ahead of most people.

I know the offers people have are so tempting. They can almost make your methods seem redundant at times but it’s important to stick to your guns if you want to make solid progress and get results in a short space of time.

IV – Site Design & Content

Whichever online business you decide to go for, you’ll probably create a website as well as some content at some point.

Site design is becoming something increasingly important. Personally, if I come across a website that looks like it’s still stuck in the 90’s, I’m instantly turned off.

I hit that back button faster than you can say “click”.

The crazy thing is, building a beautiful website and crafting a memorable logo for your business can be done by literally pressing a few buttons. WordPress websites enable us to install themes on our sites at the touch of a button. A theme covers the look, design, feel and functionality of your website.

There are thousands of free themes for you to choose from so it doesn’t even have to cost anything.

Stumped on the type of logo you want for your brand? Logo design services like Juicy can create outstanding logo’s for you at reasonable prices. You really don’t need to do everything yourself!

V – Execution Is the Key

People are always looking for the “secret” to success. As if there’s some kinda magic ingredient that provides a shortcut to prosperity.

The truth is, there really is no secret at all.

The secret is hustle.

You gotta work hard to earn your keep.

Execution is what separates the men from the boys in the world of business. The people that put themselves out there and ruthlessly take action are the ones that reach success.

Don’t worry about perfect timing. It doesn’t exist. The stars aren’t going to align for you to create your dream life. You just need to take action and make it happen yourself.

Your days should consist of 20% learning and 80% executing on the things you’ve learnt. The best way to learn is to do. You’ll learn more from experience than you will from any textbook. Nothing beats reference experiences.