A typical marketing strategy for a business usually involves a variety of marketing channels. These channels produce varying returns on investment. Savvy marketers are always looking for ways to improve their ROI’s.
Google Adwords is a powerful tool for businesses looking to diversify their marketing strategies. It provides immediate exposure to the keywords that are most profitable for your company.
Pay-per-click advertising is one of the most effective ways for you to put your business in front of your target audience. How? By bidding on the keywords your customers are searching.
There are many agencies that can create and manage PPC campaigns for you. One such agency is WebQuest SEO. An SEO agency specialising in Arabic SEO.
On the other hand, PPC advertising isn’t rocket science. It’s something that can be picked up fairly quickly with a good dose of training and due diligence.
The key to creating a winning campaign is testing and optimising. At the start, you’ll most likely be losing money. But this data is crucial for you to find what keywords and landing page combinations work best. Testing and optimising is crucial to any successful marketing campaign.
Why is it so effective?
It’s effective because every person searching for something has some form of intent behind what they’re doing. People that use search engines are looking for answers to their questions.
Search engine traffic has been shown to convert better than many other forms of advertising, for the reason just mentioned above.
PPC is so powerful because it enables you to position your business in the top spots on the first page instantly. Paid search listings display their results higher than organic listings and attract a respectable percentage of all clicks on the first page.
Although Google’s average cost per click is higher than competitors like Bing, the quality and volume of traffic are a lot higher.
At Devtalk, we’re a little obsessed with infographics. We love sharing information that easily digestible as well as being easy on the eye.
This particular infographic was created by SMBclix. It demonstrates how you can get a solid return on investment by using the Google Adwords platform.