SEO stands for search engine optimization. It’s a method that websites use to rank highly in the search engines.
SEO is a huge part of online business as most people that use the internet use search engines as their starting point. Businesses spend millions every year hiring agencies to help them rank higher for their most important pages.
An example of one such SEO agency is Bubblelocal. They specialize in helping businesses rank higher in Google. An agency like this typically provides a full-service solution for clients that includes things like web design, content marketing and conversion optimization.
These agencies can be extremely valuable as they provide a “hands-off” approach to your website rankings, lead generation and content creation.
A first page ranking for a high competition search term in Google is money. Plenty of search terms generate hundreds of thousands of dollars every month for online businesses.
SEO is huge.
It’s interesting to note that search engines aren’t the internet. A common misconception people have when they use a search engine is that they’re searching the internet. What’s actually happening is that the person is searching the index of that particular search engine.
Search engines index a large portion of the internet but they don’t have everything!
In terms of convenience though, search engines provide the easiest way to find what you’re looking for on the world wide web.
Seven Interesting SEO Trends For 2017
As a digital marketer, it can be really difficult to keep up with everything happening in the world of marketing. Digital marketing is a dynamic beast (to put it lightly) and one of the most important marketing channels to stay up to date with is SEO.
I came across this interesting infographic created by web agency KOL Limited. This gorgeous image showcases seven interesting trends that we should look out for in the SEO space this year.
The agency predicts that user intention, rich snippets, and cross channel marketing will play a huge part in the trends for this year. Mobile page speed is also featured as well as HTTPS and artificial intelligence.